1 Hour 1 Take Advertising
This week I met with Josh P. to discuss the commercial and tie-in flyer for the 1 hour video race. Right now the biggest portion, for me, is working out tone and audience. The two are inexplicably connected; you have to figure them out simultaneously. We want to target community members, visiting filmmakers, but especially UNCW students -- film studies or otherwise. Targeting students is a big factor, so we will be making energetic, fun videos with vivid colors and a cool 80's video game throw-back.
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| Test design |
Visual research at this stage is very important! There are 1000s of photoshop and after effects tutorials on the web -- doing a few at this point has been a huge gain.
Fun fact: you cannot reserver the blackbox for MLK weekend.
Visions Advertising
At this point, I am communicating with Jon W. about his vision (ha!) as PR coordinator. We agree that a sleek, professional look is best, but I still intend to bring some energy with my designs. A big challenge is brand integration. Hopefully I'll have some mock-ups or drafts within the next week.
Visions bumpers!
Now these are fun - simple, animated bumps to play during downtime at visions. The intention is to make them loopable, so they can just be left to play on repeat. After effects is vital in this area.
My idea at this stage is variety. People want something interesting to look at while nothing else is happening, so I've been working on ideas for different "themes" and designs.
- Watery - Visions logo rises out of water w/ reflection
- Scrabble - "Visions Film Festival" gets written out in scrabble tiles
- Retro-chic - Bright colored, simple moving logo with bounce
- Bokeh - Bokeh bokeh bokeh!
- Geometric - triangular design
- Space - stars, nebulas, and "space clouds"
In the meantime, here's a "rough draft" of the first bumper!
